Apart from being the IT hub of the country, the city of
Bangalore has a lot more to offer. The state of Karnataka is one of the oldest
grape producing states in the country. With changes in the policies and
increased enthusiasm for entrepreneurship, wine companies in Bangalore have flourished over the 150 years of existence. One
of the many reasons that have contributed to this is the inclusion of Bangalore
Blue Grapes in wines by various wine companies in Bangalore. These grapes are generally recognized by their
‘foxy flavour’ and are grown in Bangalore Urban, Chikkaballapur and Kolar
districts.
These grapes were also given the GI or Geographical
Indication status for their indigenous variety. The major Blue grape producing
areas in Bangalore include the Nandi Valley where over 15,000 farmers rely on
this crop for their livelihood. Bangalore wines are not considered as wine in
the international market and ethanol is generally added to increase the alcohol
content. Although, the grape has gained importance on the wine map of India,
the wine companies in Bangalore have
shifted focus to French Grapes due to government subsidies on the same.
Various wines in India have gained international acclaim and
the growth in organized retail of wines has helped wine companies to prosper
over the years. In the city of Bangalore itself, many retail shops like the
More Store and Madhuloka have stocked premium wines to cater to the growing
demand of wines in Bangalore. Various mergers with wine importers have helped
the Indian wine producers to produce high quality premium wines for the growing
middle class of India. However, it is tough to estimate the growth of wine
consumers in the country. Presently standing between 15-20% on a rise, the
number of wine consumers may increase in the future which is a good sign for wine companies in Bangalore as well as
across the country.
It would be interesting to see how companies in India would
begin export and contribute to the GDP in terms of wine. Wine exports would
change the perception of the world towards Indian wines and would act as a
factor of success for other industries too. In order to remain competitive in
the market, wine companies in Bangalore
would have to maintain high quality and standards of production to ensure high
demand for wines.
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